A TMC is planning a trip for a group of clients to a conference in London. The TMC uses Travel Centric Technology's hotel booking system to book rooms for the clients at a hotel that is close to the conference venue and that offers a corporate discount. The TMC also uses Travel Centric Technology's hotel rate optimization service to ensure that they are getting the best possible rates for the rooms.

Before the trip, the TMC uses Travel Centric Technology's hotel data management service to update the clients' hotel information in the TMC's system. This ensures that the clients have the most up-to-date information about their hotel, such as the address, phone number, and check-in and check-out times.